Many marketers track their campaigns to the sale. However, they fail to attribute the Customer to the campaign, which is a vital mistake. This post discusses why it is crucial to track customers, not just sales.
The typical landing page is great to boost conversions. However, the extra steps of having to click through to a checkout area lets many visitors abandon ship. This post discusses a new method to turn your landing pages into actual checkout pages. It’s the best of both worlds… your exciting, pre-sales content, plus the ability to checkout.
Setting a marketing CPA for your campaigns can be tricky. You want as many sales as possible, but you don’t want to overpay. This post discusses how to assess your product and its revenue, and how to get the most out of your advertising dollars.
This post is the essential guide to the Subscription Billing Business. This post covers everything from choosing the right product or service, down to marketing and reporting. It covers subscription billing ideas for both shippable and non-shippable products. One underlying aspect of the post are techniques to prevent cancellations, and how your software can help you succeed.