Many marketers track their campaigns to the sale. However, they fail to attribute the Customer to the campaign, which is a vital mistake. This post discusses why it is crucial to track customers, not just sales.
Setting a marketing CPA for your campaigns can be tricky. You want as many sales as possible, but you don’t want to overpay. This post discusses how to assess your product and its revenue, and how to get the most out of your advertising dollars.