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Category: Internet Marketing

Attribute the Customer to a Campaign, Not the Sale

Posted on February 13, 2020 | by Brad Markin | Leave a Comment on Attribute the Customer to a Campaign, Not the Sale

Many marketers track their campaigns to the sale. However, they fail to attribute the Customer to the campaign, which is a vital mistake. This post discusses why it is crucial to track customers, not just sales.

Posted in Internet Marketing | Tagged customer attribution, customer tracking
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Setting Your Target for CPA Advertising – A Guide

Posted on January 12, 2020 | by Brad Markin | Leave a Comment on Setting Your Target for CPA Advertising – A Guide

Setting a marketing CPA for your campaigns can be tricky. You want as many sales as possible, but you don’t want to overpay. This post discusses how to assess your product and its revenue, and how to get the most out of your advertising dollars.

Posted in Internet Marketing

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