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Tag: customer attribution

Attribute the Customer to a Campaign, Not the Sale

Posted on February 13, 2020 | by Brad Markin | Leave a Comment on Attribute the Customer to a Campaign, Not the Sale

Many marketers track their campaigns to the sale. However, they fail to attribute the Customer to the campaign, which is a vital mistake. This post discusses why it is crucial to track customers, not just sales.

Posted in Internet Marketing | Tagged customer attribution, customer tracking
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